Bringing American culture closer to new immigrants
I’ve noticed that many Russian places in the US (stores, restaurants) prefer to call themselves European or International, even though their products are straight-up Russian and can be generalized as Eastern European at most.
It’s sort of funny and sort of ridiculous. But seriously, I am intrigued. Is it a mere coincidence or an attempt to sound cooler which is based on the traditional Russian love for everything foreign (started by the children of the Iron Curtain)? Marketing gurus and friends who visited Brighton Beach or other Russian neighborhoods should really help me out here and solve the mystery of Russian food hiding under the disguise of “Fine European& American Food”.